Driven by Purpose. Defined by Partnership.
Our Story
Founded in 1935 in St. Paul, Minnesota, Distribution Alternatives (DA), began as a single-warehouse operation during the depths of the Great Depression, delivering goods directly to local retailers with a promise of reliability and hard work. From those humble beginnings as Scholl’s Inc., we evolved through decades of wholesale distribution into Distribution Alternatives: a full-service 3PL rooted in the Midwest but built for nationwide reach. Along the way, we’ve stayed true to our roots; solving problems, serving with integrity, and growing alongside our customers.
Today, with over 2 million square feet of warehouse space across Minnesota, Texas, and California, DA provides scalable, tech-enabled logistics solutions for retail, eCommerce, and franchise distribution. We envision a future where logistics is a competitive edge for our partners. Powered by values that keep us grounded, DA is the logistics partner you can count on to deliver dependable logistics solutions with integrity, innovation, and customer focus—every shipment, every time.
Our Mission
At Distribution Alternatives, we deliver dependable, adaptable logistics solutions built to fuel our clients’ growth. With a legacy of trusted experience, we take a relationship-first approach — tailoring strategies to each client’s needs while staying rooted in reliability, care, and operational excellence.
Our Core Values
Customer Centric
As a strategic partner, we put our clients at the center of everything we do: listening closely, acting with intention, and delivering with precision, purpose, and care.
Relationship-Driven
We approach every relationship —team members, clients, and partners — with care and intention, building meaningful connections through loyalty, respect, and shared success.
Legacy
With decades of experience, we deliver expertise, consistency, and high-quality logistics solutions that scale with confidence.
Built for Agility
We adapt quickly, solve creatively, and customize every solution to fit our clients’ evolving needs.
Integrity
We build trust through consistent, honest communication & hold ourselves accountable— we do what’s right, not what’s easy.
Our Vision
To be the most trusted logistics partner — known for our people-first culture, tailored solutions, and a forward-thinking mindset that empowers our team and clients to grow boldly.
At DA, we’re more than a 3PL, we’re a logistics partner built for what’s next. We know what matters, and we’re doubling down: delivering dependable service, scalable solutions, and true collaboration with brand partners.
Our Team
Our leadership team is guiding the next chapter of growth with a clear mission: to deliver dependable, adaptable logistics solutions built to fuel our clients’ success. Rooted in a 90-year legacy and driven by a renewed vision for the future, our leaders are committed to building lasting partnerships through integrity, innovation, and operational excellence.
Leadership Team
GRANT ELLENA
CEO
KEITH BAILEY
VP of Operations
DIANE BOYER
VP of Client Relations
MICHAEL TERHARK
Senior IT Applications Developer
CHRISTINE GRIMM-WEBER
Director of Human Resources
JOAN HEATHERINGTON
Client Specialist Regional Manager
Sales & Marketing Team
OLGA WALKER
Marketing Content Manager
Client Managers
HEATHER TIFFANY
Client Manager
PAM NORLING
Client Manager
MARGARET ZARO
Client Manager | Business Analyst
CHRISTINA GUZMAN
Client Manager
LUZ DE LA TORRE
Client Manager
90 YEARS STRONG. PERSONALIZED LOGISTICS. NATIONWIDE REACH.
Behind every successful shipment is a connected team working in sync—from our client managers and specialists to the warehouse professionals who execute with precision every day. These are the faces of our promise: people who take pride in doing the job right, staying proactive, and treating every client’s business like their own. Together, they bring DA’s mission and values to life, turning logistics challenges into seamless solutions and serving as the brand behind the brands.
A Word From Our Clients
“The supply chain team at SLG has had an extremely positive experience working with the DA team. Fast response times, a fantastic relationship and there is never any request that is too much. As we are based in the UK there is a limited window of time for us to interact and DA ensures we can use it to its fullest extent.”
Tim Zygmunt
Head of Logistics and Customer Service
“Distribution Alternatives has been a fantastic 3PL partner for many of our clients over the years. They consistently excel at inventory management, order processing and adhering to retailer guidelines, which helps us deliver orders on time, optimize sales, and avoid costly compliance chargebacks.”
David Blum
“When describing DA Logistics Brokerage In 3 words, trust, supportive and efficient come to mind. Something that stands out about DA from other brokerage services, is the exceptional customer service. We’ve been so impressed with DA Logistics Brokerages’ understanding of logistic and freight markets. They were also able to tailor a solution to our specific needs, going above and beyond to ensure customer KPI’s are met..”
Senior Manager
Commercial Strategy & Operations
