The Distribution Alternatives team recently attended the 2026 IWLA Convention & Expo, held in San Antonio, TX.
Companies evaluating a 3PL partner are looking beyond warehouse space.
They want scalable operations, consistent service, and a team that understands how to support long-term growth. Events like the IWLA Convention & Expo offer a clear view into how the logistics industry is evolving to meet those expectations.
The Distribution Alternatives team recently attended the 2026 IWLA Convention & Expo, held in San Antonio, TX.
A Cross-Functional Team on the Ground
DA was represented by a small but well-rounded group, with team members from:
- Operations
- IT and technology
- Business development
Having representation across these areas allowed for a more complete view of the conversations happening throughout the event. Each group brought a different perspective, from day-to-day warehouse execution to system capabilities and customer-facing strategy.
This cross-functional approach ensures that insights gathered at events like IWLA are practical and relevant across the business, not just in one area.
Hosted by the International Warehouse Logistics Association, the event is one of the most established gatherings in the warehouse-based 3PL industry. IWLA has represented public and contract warehouse operators for more than a century, supporting best practices, advocacy, and operational standards across the logistics sector.
The annual convention brings together 3PL providers, warehouse operators, and supply chain partners from across the country for several days of education, networking, and industry discussion.
This year’s conference included general sessions, small group discussions, and an expansive expo floor featuring logistics and supply chain solution providers. It continues to be one of the most valuable events for staying connected to the warehouse-based 3PL community.
A Strong Sense of Industry Community
One of the most valuable aspects of the IWLA Convention is the opportunity to connect with peers across the industry.
Conversations with other 3PL operators reinforced a shared understanding of the challenges companies are facing today. Topics like managing growth, maintaining service levels, and navigating shifting customer expectations came up repeatedly.
Just as important was the willingness to share ideas and experiences. The environment encourages open discussion, which makes it easier to learn from others and bring back practical insights that can be applied in real operations.
An Industry Focused on Evolving Customer Needs
Throughout the conference, it was clear that customer expectations continue to evolve.
Shippers are asking for more flexibility, better visibility, and greater consistency across their supply chains. At the same time, 3PL providers are balancing those demands with the realities of labor, transportation, and operational complexity.
What stood out most was not a single trend or solution, but the overall direction of the industry. Companies are focused on improving how they serve customers while staying adaptable in a changing environment.
Bringing Insight Back to Our Customers
Attending IWLA is not just about staying informed. It is about staying connected to the broader logistics network and bringing that perspective back to the customers we serve every day.
With more than 90 years of experience and over 2 million square feet of warehouse space across the United States, Distribution Alternatives continues to focus on dependable service, scalable solutions, and strong customer partnerships. If you’re evaluating your current 3PL strategy, our team is always available to connect and share insights.
Events like this help reinforce that approach while also providing new ideas and perspectives that support continued improvement.
Looking Ahead
The 2026 IWLA Convention & Expo was a valuable opportunity to reconnect with industry peers, exchange ideas, and stay aligned with where the 3PL space is heading.
Distribution Alternatives is proud to be part of this community and looks forward to continuing those conversations throughout the year.
Looking at ways to improve your distribution strategy? Reach out to Distribution Alternatives to start a conversation about how the right 3PL partner can support your operation. Connect with our team here.